/ABOUT
WE PLAY HARD TO ENTERTAIN
A team of seasoned professionals with extensive experience in the world of entertainment and sports has come together to create groundbreaking projects with global reach. These individuals have a proven track record, having worked with major brands, institutions, and platforms, bringing unparalleled expertise to the table. United by a shared vision, they are ready to turn disruptive ideas into reality—ideas that capture the attention of audiences worldwide. With their combined talent and innovative spirit, this team is poised to make an indelible mark on the industry, delivering projects that are not just impressive, but truly spectacular.
Meet The TEAM
Javier Alonso
Javier Alonso is a top sports manager and entrepreneur with extensive experience in managing global events in motorsports (MotoGP, Extreme E), tennis (Davis Cup), football (Spanish Supercup), and video game tournaments. As Managing Director at Dorna Sports, he was directly responsible for developing series in new markets such as Asia and South America.
Xavier Roca
Xavier Roca Descamps is a television producer and Senior Advisor to major consumer brands, having collaborated with companies like Netflix, LVMH, NBC Universal, BMW, Apple TV, Coca-Cola, FCB, and Inter Miami CF. He is a double Emmy nominee with over 25 years of experience in the audiovisual industry, renowned for creating and executing ambitious productions that blend unique creative concepts and interactions with top-tier personalities.
Josep Monleón
Josep Monleón is an executive with extensive experience in the entertainment industry. He co-founded wuaki.tv, the first European VOD platform acquired by RAKUTEN, a Japanese streaming platform with over 200,000 titles. He managed relationships with all Hollywood studios from Los Angeles. Additionally, he co-founded DEVELOVERS with Mario García, an international boutique creative agency with formats on various platforms such as Netflix, Rakuten, and Amazon.
Adrià Serra
Adrià Serra Mayoral is a television executive with extensive experience in entertainment content. He currently serves as the content director at 3Cat plattform in Barcelona. In his 20 years of experience, he has worked as a creative, scriptwriter, and showrunner for the most important production companies in Spain, as well as on projects for international brands such as Nike, Volkswagen, Cupra, or IKEA, among many others.